David Beckham x Stella Artois – The Perfect Serve
For Stella Artois’ Five-Step Ritual, an essential guide to pouring the perfect pint, we needed a presenter with presence, credibility and an innate sense of style. Who better than their brand ambassador, David Beckham?
We directed and shot five educational films, each breaking down a step in the ritual, designed to live on Stella Artois’ training portal. But rather than letting the content sit in one space, we saw an opportunity to extend its reach, repurposing the long-form films into engaging social content that retained the polish and premium feel of the originals.
From cinematic close-ups of the perfect pour to Beckham’s effortless delivery, the films elevated a simple training tool into something far more aspirational and shareable. The project not only reinforced Stella Artois’ commitment to quality but also leveraged their ambassador in a way that felt natural, useful, and on-brand.
